Mr. Anatomy from Body Worlds and the Brain

ARIZONA SCIENCE CENTER, PHOENIX AZ - SPRING 2011

Tuaca bar crawl promo for the Body Art Ball

I had the priviledge to take part in the marketing effort for the Body Worlds & The Brain Exhibition by doing
a live bodypainting of Mr. Anatomy.

Below is some information about the event and some additional pictures and information about the bodypainting.

ARIZONA SCIENCE CENTER
GUNTHER VON HAGENS'
BODY WORLDS & THE BRAIN EXHIBITION
January 21st through May 30th, 2011

THE EXHIBIT:

Body Worlds Exhibition ArizonaMore than 200 Plastinated Specimens Demystify the Human Mind and Reveal the Secrets of the Human Body. This exhibit focused specifically on the brain and unraveling the mystery of the mind and secret world of the brain.

This special presentation offers a broad perspective on the brain that merges anatomy, neuroscience and philosophy and resonates with everyone.

"The brain is an incredible marvel of engineering," said Dr. Gunther von Hagens, inventor of the Plastination process and creator the exhibitions. "I wanted people to recognize what is known about this amazing gem inside our heads and be awed by its possibilities and capacities."

Through its aesthetic and accessible displays, BODY WORLDS invites contemplation, study and reflection of the power and vulnerability of the human body and the brain.

"We wanted to present this most complex organ in a way that was accessible to the general public and in the most elegant way," said Dr. Angelina Whalley, conceptual planner and creative designer of the exhibitions, which have been seen by more than 32 million people worldwide. Dr. Whalley says that many visitors walk away from the exhibit vowing to stop smoking, eat healthier and exercise.

It’s been three years since Gunther von Hagens’ Body Worlds exhibit was at the center, but this show features the secret world of the brain, said Chevy Humphrey, president and CEO of the Arizona Science Center.

Gunther von Hagens’ BODY WORLDS exhibitions are the original, precedent-setting public anatomical exhibitions of real human bodies, by physician, anatomist, and inventor of Plastination, Dr. Gunther von Hagens. The exhibition offers visitors an in-depth view of the intricately designed human body, comparative anatomy showing wellness and disease, and the mysterious world of the brain.

Throughout our lives, from birth to adolescence and adulthood to old age, the brain chisels, refines, learns, reinvents, matures, and transforms itself. BODY WORLDS & The Brain includes a special feature on the brain inspired by the latest findings in neuroscience on brain development and function, brain disease and disorders, and brain performance and improvement.

Specimens on display in the BODY WORLDS exhibitions stem from the Institute for Plastination’s unique body donation program, which von Hagens began in 1983. There are more than 9,000 body donors on the Institute’s body donation roster.

Click on the picture for more shots from the actual Arizona exhibit that were taken by Ivan Dominguez of Univision.

 

MR. ANATOMY - TAKE ONE:

Thursday, April 7, 2011 - Arizona Science Center & BODY WORLDS & The Brain partnered with Village Health Clubs & Spas to find the fittest man in Phoenix. Personal trainer Christopher Morin was selected to be Mr. Anatomy, serving as a real, walking, talking, breathing ambassador for the incredible BODY WORLDS exhibition. We started the bodypainting at the 12 NBC studios in downtown Phoenix in the wee hours of the morning around 3:00 AM. Here is a time lapsed video of the bodypainting process accompanied by a song that I co-wrote and played keyboards on many years ago.

Once the painting was complete, I was able to go home and get some sleep, but poor Mr. Anatomy's itinerary included many stops to help promote the exhibit until later in the evening including the following destinations:

Thursday, April 7, 2011
Channel 12 NBC Morning Show Interview @ NBC Studio (link: http://www.azcentral.com/video/#/Living%2C+breathing+anatomy+lesson/894670553001)
KOOL-FM Radio Interview @ CBS Studios (link: http://kool.radio.com/2011/04/08/body-worlds-in-studio-with-tom-and-maria/#photo-1)
KZON-FM Radio Interview @ CBS Studios (link: http://1015jamz.radio.com/2011/04/08/mr-anatomy-visits-lady-la-in-studio/#photo-1)
Sonoran Living Television Show @ ABC Studios (link: http://www.abc15.com/dpp/lifestyle/sonoran_living/sl_sponsors/body-worlds-the-brain-at-arizona-science-center)
Publicity Stops @ Tempe Marketplace, Metro Light Rail, Downtown Phoenix, Mill Avenue Tempe, Old Town Scottsdale, Scottsdale Waterfront District
Newspaper Interview @ Arizona Republic (link: http://www.azcentral.com/commphotos/azcentral/18528/1/25/#1)
Village Health Club Night Dinner @ Arizona Science Center

 

MR. ANATOMY - TAKE TWO:

A couple of weeks after the initial bodypainting project of Mr. Anatomy, we did another day of promotions for the exhibit at a few different venues. This time I refined a few of the features and attemped to make the painting lighter in general and also to match the color of real muscles a little closer. I found a Mehron color that seemed to do the trick very nicely. This time I also put a little extra effort into the face and neck muscles as they look on the real exhibits. This included leaving the skin on the the tip of the nose, the lips and the eyebrows. Here are the locations that were visited on this day:

Saturday, April 30, 2011
Sesame Street Live Elmo's Healthy Heroes @ Comerica Theatre
Stroke Awareness Day @ Arizona Science Center
Arizona’s Ultimate Woman's Expo @ Phoenix Convention Center
Cinco de Mayo Phoenix Festival @ Downtown Phoenix

Here are a couple of photos from this day:

Mr. Anatomy promoting Body Worlds exhibit at arizona science center

Body painting of muscle anatomy by Mark Greenawalt of Phoenix

Trainer from Village Healthclubs painted as Mr. Anatomy

Links to other bodypainted versions of Mr. Anatomy by other bodypainters:

Jen Seidel-Walsh, Makeupbyjen.net - http://www.youtube.com/watch?v=2SQ60IuufoI


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