S U B T E R R A N E O

Tuaca bar crawl promo for the Body Art Ball

PALAZZO, PHOENIX, AZ
MARCH 4, 2011

Cuervo was introducing a new version of their tequila named Jose Cuervo Tradicional, a 100% Blue Agave tequila double distilled in small batches and clay ovens. For the roll out of this product, a series of underground "Dia de los Muertos-themed affairs" were being planned all over the United States. In anticipation of the event to be held in Phoenix, I was contacted by MKTG INC. to paint one model to walk around the First Fridays art event (2/4/2011) to herald the coming of the main event. I had never painted a sugar skull, but living here in the southwest I have been immersed in the imagery for the Mexican holiday Dia De Los Muertos (Day of the Dead). Here is a photo of my first sugar skull painting on promotional model Ryan Malone:

Suterraneo Sugar Skull for Cuervo Tradicional

I had already complete about half of the painting when I was handed the promotional flyer of the Subterraneo event. This flyer included a sugar skull painting that was different than what I had started, but I tried to incorporate as many of the elements of the original painting into mine as possible. Here is a picture of the Cuervo advertisement with the original image:

Cuervo tradicional subterraneo advertisement

This was the extent of what I was originally hired to do, but a month later (3/4/2011) I received a call from fellow bodypainter Mark Reid asking me if I was available to paint that same night. I asked him what the event was and it was so ironic when he told me it was the Subterraneo event that I had helped promote in February. Luckily I was available and I was able to work with two other painters; Nancy Kartoon from here in Phoenix and Allison Halver from Los Angeles. Together we painted 14 of the hired models (see the image at the top of the page) and then dozens of the attendees of the event. I'm not sure if I took a photo of all of the faces that I painted, but here are 11 of my skull faces.

Subterraneo Cuervo Tradicional Sugar Skull Face Painting
 
Subterraneo Cuervo Tradicional Sugar Skull Face Painting
 
Subterraneo Cuervo Tradicional Sugar Skull Face Painting
  Subterraneo Cuervo Tradicional Sugar Skull Face Painting
  Subterraneo Cuervo Tradicional Sugar Skull Face Painting   Subterraneo Cuervo Tradicional Sugar Skull Face Painting   Subterraneo Cuervo Tradicional Sugar Skull Face Painting  
Subterraneo Cuervo Tradicional Sugar Skull Face Painting
 
Subterraneo Cuervo Tradicional Sugar Skull Face Painting
 
Subterraneo Cuervo Tradicional Sugar Skull Face Painting
  Subterraneo Cuervo Tradicional Sugar Skull Face Painting

 

 


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Unless noted otherwise, Photography and Artwork by Mark Greenawalt c2011
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